New campaign to promote choices at TAFE

Date: 10 January 2016

'Make A Name' campaign highlights the range of opportunities TAFE provides

New easy to navigate TAFE website launched


The State Government has launched a new communication campaign to inform and inspire both parents and potential students of the diverse and exciting opportunities offered by Western Australian TAFE courses.

 

Training and Workforce Development Minister Liza Harvey said it was the first time in many years since the entire State training sector collaborated on an individual campaign.

 

"TAFE has come a long way over the years and provides some of the most diverse and exciting career training opportunities, and we want to ensure the community understands what is available," Mrs Harvey said.

 

"I anticipate the campaign will encourage parents, students and those looking to re-skill to take another look at what our TAFEs offer and I am certain many will be surprised at the high standard and diversity of career training which is offered in WA."

 

The 'Make A Name' campaign uses former and current students as well as training lecturers to highlight courses offered in industries including aviation, engineering, agriculture, health, children services, tourism and fashion.

 

The Minister said the campaign would be complemented by a new, easy to navigate website which allows potential students and parents to search career options which can be pursued through TAFE.  The website, www.tafechoices.com, will outline the relevant courses and locations the training is offered.

 

"This one-stop-shop style website will allow people to explore career opportunities offered through thousands of courses, in a range of industries across all our TAFEs," she said.

 

Mrs Harvey said the campaign would build on the prestige and success of Western Australia's training sector which took out the top four categories of the 2015 Australian Training Awards, including Apprentice and Trainee of the Year awards.

 

"Our training equips West Australians with the best skills to get a job in the industries driving our economy," she said.

 

Fact File

  • 'Make A Name' campaign will run on television, radio and online until June 2016
  • For more information, visit http://www.tafechoices.com  
  • WA TAFE students won 2015 Australian Apprentice of the Year; Trainee of the Year 

 

Minister's office - 6552 5900

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